Q2232 - Entrepreneurship, Intrapreneurship & E ...

This module aims to develop students’ personal capacity to behave entrepreneurially in a highly complex and competitive globalised world. The module combines both theoretical and practical approaches, drawing on academic research and theories of entrepreneurship to support the practical development of skills required to establish a new business. It also introduces students to the concept of intrapreneurship which deploys a similar set of skills to effect change within existing organisations.

The module will emphasise developing knowledge and skills gained through both group and individual work that will enable students to work creatively on new ideas, procedures or products. Teaching methods include a range of practical activities designed to encourage creativity and teamwork as well as more traditional approaches including case studies.

The module will include:
• Entrepreneurial architecture;
• Becoming an entrepreneurial leader;
• Constructing the entrepreneurial culture;
• Building the organization structure;
• Managing the entrepreneurial organisation;
• Encouraging intrapreneurship and corporate venturing;
• Developing strategy;
• Creating competitive advantage in mature markets;
• Building value through acquisitions and diversification;
• Exploiting innovation; and
• The architecture of corporate entrepreneurship.